Too many Facebook friends?

This Gallery Books author is a dog trainer to the stars with an interesting problem... too many friends! More specifically, she was trying to migrate her thousands of Facebook friends over to a new fan page for her new book. She also has a Facebook fan page for a previous book. With a situation like this, it's important to examine what the message and goal for the social media presence(s) should be, and then migrate people as possible.

Also, instead of thinking of the people who have not migrated by a certain date as "lost" think of the new list as people who are really engaged and really in tune with your message!

I designed this customized tab through the FBML app using HTML and assets from the book cover.